Real Estate in 2017
Real Estate is changing. It is a faster process than it ever was. Sites like Zillow have put slower options like print advertising basically out of business. Smart real estate agents are using the internet to market themselves and the real estate listings that they are in charge of selling. Some real estate agents use videos to market their home listings as well. There are many ways to market your real estate agency online.
Smart agents are using Facebook, YouTube, Instagram, Snapchat, Periscope, LinkedIn and many other online apps to market themselves. People have grown accustomed to being able to access information instantly, so it is important to get your business in front of them. Business cards and a brochure just aren’t enough anymore. People want behind the scenes videos, virtual tours, and more.
The decision process for choosing the right real estate agent to represent you has become a marketing game in and of itself. Yelp, Google Business, Foursquare and Zillow reviews are being checked all the time to make sure that you are the right agent for a prospective home buyer. If you want to be successful in real estate these days to have to be online.
Using the Internet to sell real estate
By using the internet to sell real estate, you can reach as many people as you want. Facebook ad campaigns can be very successful if you have the right person running your ads campaign. You can also market your properties using Google Ads, Bing Ads and even Yahoo Business Listings. If you have a large following on Instagram, you can easily just post pics of your new homes listings and find hot leads right away.
If you aren’t camera shy, feel free to do some Facebook Live videos to let people know about your new home listings. You can then download that Facebook live video and upload it to YouTube to reach a larger market. If you have someone on your team who can optimize videos the right way you can easily get your video listed on the first page of Google. This makes it very easy for someone looking for a home just like the one you are selling, and you can start building a list of prospective buyers fast.